A closer look at… GBBO Week #4 : The myth of free range eggs

New Food marks the beginning of a new online feature in which we will briefly pick apart each episode of the UK television sensation Great British Bake Off as it begins its seventh series and consider a related issue each week that faces the food industry as highlighted in the show.

This week: the rising conflict between cheap eggs and ethics as we analyse the mythical implications of ‘free range’…

Week 4 on Bake Off and it was batter week, cue the terrible (and already made) plethora of puns.

Our short, but savoury round-up

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Star Baker – Benjamina

Eliminated – Kate

Why? – “Clumsy” attempt at lacy pancakes

Highlight of the episode – Kate coining her own churro bunny heads “roadkill”.

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Out of the frying pan and into the deep-fat fryer?

And so this brings us to our study. With the world becoming more and more ethically aware with respect to animal welfare, aided by viral documentaries such as Cowspiracy and Food Inc. and the general augmentation of information quality.

Take a look at our infographic that discusses whether the free range phenomenon really is all that it seems and if rising demand for better treatment will eventually be reflected in a consumer tolerance for a greater cost: