Morning Foods sets new precedent with first major branded gluten free oats range

LEADING oat miller and manufacturing supplier, Morning Foods, has unveiled its new certified Gluten Free Oats range, bringing over 300 years of British family milling, quality and expertise into the Free From sector.

Licensed by Coeliac UK and produced via a dedicated, 100% British, wheat free supply chain, Morning Foods is a first-to-market launch from a mainstream oat brand, offering the widest ingredients range to Gluten Free manufacturing and retail customers.

The new range includes Jumbo and classic Porridge Oats, as well as Morning Foods’ speciality Pinhead Oatmeal, offering the most extensive Gluten Free making and baking possibilities.

Commenting on the new Morning Foods Gluten Free Range, Marketing Manager, Richard Jones, said: “We are delighted to offer Morning Foods’ unrivalled quality and value to our Gluten Free customers and consumers.

“Our unique range opens up new usage and consumption possibilities, whilst appealing to a broader market at breakfast time, as more people avoid wheat for general health, rather than solely a clinical Coeliac diagnosis.

“As one of the fastest growing cereal brands in the market*, with 15 generations of oat milling expertise and products renowned for tradition, quality and value, we have the perfect credentials to stretch in to this exciting £246m category, growing at 24% YOY**”.