whitepaper

Whitepaper: 2021 Private-Label Trends

Supply chain disruption during 2020 has prompted consumers to rapidly shift their loyalties.

During the pandemic, consumers have adapted their shopping behaviour, especially as supply chain shortages meant their preferred brands and products were no longer available. As more consumers turn to private label to bridge the gap between quality and affordability, retailers continue to rapidly introduce new products and lines to elevate their own brand ranges.