Snack company Rhythm Superfoods closes $3m financing round

Rhythm Superfoods, a US-based company known for creating organic and non-GMO innovative plant-based superfood snacks, has closed a $3 million Series C financing round with a lead investment from 301 INC.

Additional investors include the CircleUp Growth Fund. The round was filled exclusively through CircleUp, the leading investment marketplace for consumer and retail companies.

Commenting on the announcement, John Haugen, vice president and general manager of 301 INC, said, “Rhythm Superfoods is a remarkable, breakthrough brand with a truly differentiated product offering in the snack category. We’re thrilled to help them scale their vision and amplify their existing efforts with an investment of not only capital, but the tremendous resources that General Mills can offer. We look forward to helping this exceptional brand reach new heights.”

Scott Jensen, the CEO of Rhythm Superfoods, added: “We are thrilled with our new investment from 301 INC and looking forward to what this strategic partnership will help us accomplish in the months to come. With the support and resources of General Mills behind us we have confidence that we will continue to be the leader in developing innovative plant-based superfood snacks for our growing consumer base.”

Rhythm Superfoods is available in over 5,000 stores across the US and retails for $2.49 to $4.99 depending on the product.  It is a brand at the forefront of the healthy food movement, responding to the public demand for innovative, plant-based nutrient-dense snacks with its first-to-market Rhythm Kale Chips and most recently its Broccoli Bites and Roasted Kale.