Tate & Lyle unveils new stevia composition
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Posted: 23 July 2024 | Leah Hockley | No comments yet
The new stevia composition offers a more cost-effective solution without sacrificing the high quality sugar taste profile.
Tate & Lyle has unveiled its new stevia composition, OPTIMIZER STEVIA® 8.10. This innovative ingredient delivers the highly desired premium taste profile closest to sugar, even at high sugar replacement levels, while offering a more cost-effective solution than other premium sweeteners.
This stevia composition offers a comprehensive set of benefits for both manufacturers and consumers. With OPTIMIZER STEVIA® 8.10, manufacturers gain access to a versatile, great tasting stevia at a lower cost-in-use, offering an improved value compared to other premium stevia sweeteners. This translates to delicious, low-calorie options that meet consumer demand without compromising on taste. The unique composition qualifies for labelling as ‘stevia extract’, (following JECFA* guidance) aligning with consumer preference for a sweetener derived from nature.1**
With versatility across applications, OPTIMIZER STEVIA® 8.10 is ideal for achieving a superior taste profile in high sugar-replacement formulations like nutrition bars and shakes, functional beverages, vitamin gummies and yoghurt.
Abigail Storms, Senior Vice President Global Platform, Sweeteners & Fibers at Tate & Lyle, said: “OPTIMIZER STEVIA® 8.10 is a breakthrough for the industry. We’ve leveraged our technical expertise to create a sweetener that not only meets the highest standards of taste and quality, but also delivers cost savings to our customers. OPTIMIZER STEVIA® 8.10 opens a world of possibilities for food and beverage manufacturers, because they no longer have to compromise on taste because of cost. Whether you’re looking to improve taste, reduce costs or enhance the nutritional profile of your products, OPTIMIZER STEVIA® 8.10 delivers on all fronts.”
This development underscores Tate & Lyle’s unwavering commitment to scientific innovation. Through proprietary production processes, the company has unlocked the potential of previously underutilised steviol glycosides, naturally occurring components within the stevia leaf. This innovative process, developed by Tate & Lyle’s scientists and engineers, enables greater use of the stevia leaf extract, promoting more efficient manufacturing processes.
References
- Tate & Lyle Proprietary Research, 2024 Global Consumer Ingredient Perception Research – US; Base size n=302
*Joint FAO/WHO Expert Committee on Food Additives
**The applicability of label claims and the regulatory and intellectual property status of Tate & Lyle ingredients varies by jurisdiction.
Related topics
Health & Nutrition, Ingredients, Product Development, The consumer