Episode 64: Evolving your brand alongside a changing market with CleanCo
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Posted: 20 November 2024 | New Food Magazine | No comments yet
In this week’s episode, Assistant Editor Ben Cornwell sits down with CleanCo’s Global CMO Sophie Brisbourne-Rhodes to discuss the challenges of marketing alcohol-free products alongside traditional alcoholic spirits brands.
This episode of Food to Go is brought to you in partnership with Merck Life Science. To learn more about how Merck can help you maintain high standards of safety and quality, click here.
In this week’s episode of Food to Go, brought to you by the New Food team, Sophie Brisbourne-Rhodes, Global Chief Marketing Officer for CleanCo, joins Assistant Editor Ben Cornwell to discuss the alcohol-free spirits industry and the importance of evolving a brand to align with an ever-growing and changing market.
Sophie shares insights into the factors driving recent consumer demand for alcohol-free products and the pivotal role played by the “sober curious” generation in this growth.
Later in the episode, Sophie and Ben explore CleanCo’s transition from 0.4% to 0.0% ABV last month, as well as the challenges of marketing alcohol-free products alongside traditional alcoholic spirits brands.
We hope you enjoy this fascinating discussion as much as we did and be sure to keep your eyes peeled for the next episode of the Food to Go podcast next Wednesday!
