Iceland Foods earns Vegetarian Society certification for new plant-based burgers

Iceland Foods has earned Vegetarian Society Approved accreditation for a range of its vegetarian, vegan, and plant-based products, including the new Iceland x TGI Fridays no meat cheeseburgers.

The Vegetarian Society awarded accreditation to 20 of Iceland’s products. This recognition shows the supermarket’s ongoing commitment to providing clearly labelled, meat-free options. Among the newly certified products is the “melt-in-the-middle” no meat cheeseburger, which features a plant-based cheese centre inside a no-beef patty. TGI Fridays collaborated with Iceland to create this product.

A trusted certification for vegetarian and vegan foods

The Vegetarian Society Approved trademark is a well-respected symbol. It guarantees that products meet strict criteria. They must be 100% vegetarian or vegan, free from GMOs, and produced without any cross-contamination from meat. Every product undergoes thorough independent checks before receiving the certification.

Nina Anderson, Head of Trademark Services at the Vegetarian Society, said:

“We are thrilled to welcome Iceland Foods to the Vegetarian Society Approved family. As more people seek vegetarian, vegan, and plant-based options, it is fantastic to see Iceland offering accredited products that customers can trust.”

Responding to the growing demand for plant-based choices

Iceland’s new accreditation comes as demand for plant-based and vegetarian foods rises. Consumers are increasingly considering ethical, environmental, and health-related factors when choosing their meals. Iceland is responding to this demand by offering a range of certified products, making it easier for customers to make sustainable choices.

These newly approved products are now available in Iceland stores, Food Warehouse outlets, and online, giving customers greater access to plant-based options.

For more information about the Vegetarian Society Approved accreditation, visit www.vegsoc.org.