Carlsberg launches limited edition fully renewable ‘Electric Beer’

Carlsberg Sverige's new limited edition fully renewable "Electric Beer". Credit: Carlsberg Sweden

Carlsberg Sverige is set to electrify up to 40 percent of its transport by the end of 2025, thanks to an expanded partnership with Swedish freight technology company Einride. To celebrate, the brewer is launching a limited-edition alcohol-free “Electric Beer” – brewed, produced and transported using 100 percent renewable energy.

The initiative builds on Carlsberg Sverige’s pioneering move in 2022 to electrify heavy goods transport. Now, with the addition of eleven electric trucks operating across southern and western Sweden, the company is significantly scaling up its commitment to sustainable logistics.

Einride’s system combines electric vehicles with smart charging infrastructure and an AI-powered operating platform. This setup will enable Carlsberg Sverige to reduce its greenhouse gas emissions by an estimated 2,460 tonnes of carbon dioxide each year — achieving a 93 percent reduction in emissions compared to diesel.

Peter Hammarstedt, CEO of Carlsberg Sverige commented:

We are excited about our partnership with Einride and the progress we are making in sustainable logistics together. At Carlsberg Sverige, we are constantly working to take concrete steps towards a more sustainable business, and more electric vehicles in our transport chain are an example of that. We hope that this can spark interest in the importance of sustainable and smart logistics – and inspire others to take action within their industries.”

Electric Beer launch

To highlight the milestone, Carlsberg Sverige is releasing a non-alcoholic “Electric Beer” that not only showcases green brewing methods but also arrives in packaging that tells the story. Each can features a QR code linking to real-time data about the brewing process and the beer’s low-emission journey through cities like Malmö, Falkenberg, and Gothenburg.

Linnéa Kornehed Falck, founder and vice president at Einride added:

This is not just about sustainability – it is about pushing the boundaries of transport technology, where electric propulsion is a step towards redefining how products are transported. This campaign brings it to life and shows what is possible when tradition and innovation meet.”

Since 2022, Carlsberg Sverige has logged over 340,000 electric kilometres, equivalent to eight trips around the world. The project is part of the Carlsberg Group’s broader target to achieve a Net Zero Carbon Footprint by 2040.