Probiotics company Ganeden focuses on international growth

Ganeden, the US-based probiotic company, is focussing on international growth and has announced new partnerships, hires and product launches.

The company has expanded distribution partnerships with numerous foreign companies local to their areas. Ganeden has renewed and added contracts with its top distributors in Bangladesh, China, India, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, the Philippines and Vietnam. The company is also working with a distributor to provide additional support for growth in the Middle East.

To complement its international growth, Ganeden has increased its team of international sales managers, with new employees in Thailand, Mexico and China. Ganeden says the employee expansion aligns with the company’s goal of a hands-on approach – having local contacts on the ground to build relationships.

New product launches

In addition, the company has already announced multiple international product launches this year, with additional products currently in development. Recent announcements include launches in the UK, Greece, Poland and Slovenian exports to India and Russia. Ganeden is also partnering with a ‘top global company’ for what it says will be its largest international launch to date.

Commenting on the continued expansion of the probiotics company, Stephen Quinn, International Business Development & Regulatory Manager for Ganeden, said: “At Ganeded we place an immense amount of value on quality service and pride ourselves on the strong relationships we build with our partners – both important factors to maintain when expanding our international business. We understand the importance of face-to-face contact and the recent international product launches have shown the immediate return we receive from our localised approach.”