Roha takes a strategic step in Europe by acquiring Essential SRL in Italy

Roha, one of the leading global manufacturers and marketers in the food colours segment, has announced the acquisition of Italy based Essential SRL, a leading manufacturer of Plant and Fruits based natural colouring and flavouring ingredients.

This is a strategic shift towards diversification into the fast evolving industry for extracts which has clearly shown being the trend in key markets of the company. There is an increasing awareness throughout the world about the use of nature based sustainable ingredients.

In that context, Roha has seized the opportune moment to expand into this category of exclusive plant and fruits based colours and flavours extracts through the acquisition of Essential SRL. A big investor in R&D and process driven technologies, Roha has turned a new leaf in its specialised portfolio of natural and synthetic colours, one that is sure to serve its long term strategy of organic diversification.

The trend towards clean label products continue to drive the innovation in colouring and flavouring ingredients in Europe and globally and with this strategic acquisition, Roha will also be able to be an important player in this fast growing segment of the market.

Essentials, specialising in extraction equipped with advanced technologies, will assist Roha in further broadening our product portfolio and developing natural colouring aromatic products to offer the ingredients for clean label foods to the customers. Founded in Tuscany a decade ago, it is situated at the heart of the Italian Renaissance; a place deeply entrenched in natural food traditions. Essential boosts of eclectic mix of young enthusiastic researchers who are thrilled with the acquisition and determined to grow along with Roha.

Roha is equally ecstatic to work with the staff exuding dynamic energy, ability to respond quickly, conducting ad hoc study, unwavering resilience and the voracious need to explore new avenues.

Roha, which has always taken pride in innovation and convergence of ideas with a focus to keep ahead of the market in terms of products and services, seems to have met its objective to create future ready products for its ever growing global customer base.