Climate change is destroying chocolate, says Fairtrade Finland
- Like
- Digg
- Del
- Tumblr
- VKontakte
- Buffer
- Love This
- Odnoklassniki
- Meneame
- Blogger
- Amazon
- Yahoo Mail
- Gmail
- AOL
- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
- Viadeo
- Line
- Comments
- Yummly
- SMS
- Viber
- Telegram
- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
- Instapaper
- Copy Link
Posted: 23 October 2019 | Sam Mehmet (New Food) | 1 comment
The ‘Chocogeddon’ campaign, unveiled by Fairtrade Finland, aims to raise awareness of the impact of climate change on the chocolate supply chain.
Fairtrade Finland has unveiled a campaign called ‘Chocogeddon’ which features four melting chocolate animals, to raise awareness of the impact of climate change on cocoa trees.
According to Fairtrade Finland, chocolate as we know it may disappear by 2050, or become a rare luxury treat, because of predictions that rising global temperatures will affect cocoa crops, and force farmers out of business or to switch to more profitable crops. Under a ‘business as usual’ scenario, some chocolate-growing countries could experience a 2.1°C temperature increase, according to Fairtrade Finland.
Conceived and created by hasan & partners, the aim of Chocogeddon is to increase the awareness and understanding of Fairtrade certification among younger audiences, which in turn aims to increase sales of chocolate products made with Fairtrade chocolate.
Four short videos of a melting chocolate snowy owl, monkey, African elephant and a frog have been created to symbolise the earth heating-up and its effect on the environment. The animals were selected because they represent the fate of all wildlife across all types of ecosystems.
“With melting chocolate animals, we are raising awareness of how climate change threatens cocoa trees and the wildlife that surrounds it. The world is buzzing about the environment, but we need to bring the message home in more ways. If chocolate as we know it disappears by 2050, maybe people will look to organisations like Fairtrade to make a stand,” said Helinä Leppänen, Creative at hasan & partners.
“Buying Fairtrade certified chocolate has a positive impact on the environment as it supports producers with tools and practices to adapt. When producers are certified as Fairtrade, they commit to environmental standards that protect the local ecosystem. With Fairtrade, chocolate lovers have the power to change the world with simple shopping choices, which also means encouraging chocolate producers to switch to Fairtrade,” added Mirka Kartano, Communications and Marketing Manager at Fairtrade Finland.
Related topics
Environment, Food Security, Research & development, Supply chain, Sustainability
Recently, on June 28, 2019, a scholarly journal that is maintained by the top-ranked journal Nature published a scientific research paper, titled “Intensified East Asian Winter Monsoon During the Last Geomagnetic Reversal Transition” by a group of Japanese scientists which found according to its lead investigator that “The umbrella effect caused by galactic cosmic rays is important when thinking about current global warming, as well as, the warm period of the medieval era.” When the journal Nature is willing to print such a contradictory piece of research it is clear that the science is in a state of flux. This remarkable finding confirmed the result found by Profs. Kauppinen & Malmi, both from Finland, in a paper titled “No Experimental Evidence For Significant Anthropogenic Climate Change” (June 29, 2019) that “… the (IPCC) models fail to derive the influence of low cloud cover fraction on global temperature. A too-small natural component results in a too-large portion for the contribution of greenhouse gases like CO2. The IPCC represents the climate sensitivity more than one order of magnitude larger than our sensitivity 0.24 degrees C. Because the anthropogenic portion in the increased CO2 is less than 10%, we have practically no anthropogenic climate change. The low clouds control mainly the global temperature.” The South China Morning Post on Aug. 11, 2019, next reported that “A new study has found winters in Northern China have been warming since 4000 BC — regardless of human activity — “. This research was published in the Journal of Geophysical Research: Atmospheres and concluded that human activity “… appears to have little to due with increased greenhouse gases.” The “driving forces include the Sun, the atmosphere, and its interaction with the ocean” but “We have detected no evidence of human influence.” This study’s findings confirm an earlier study that was published in Scientific Reports in 2014. Most importantly, the lead investigator for the Kobe University research paper insisted that “… she is now more worried about cooling than warming.” Compellingly, on Sept. 23, 2019, over 500 climate experts delivered a letter to UN secretary-general, Antonio Guterres, which states (in bold) that “THERE IS NO CLIMATE EMERGENCY” and that “The general-circulation models of climate on which international policy is at present founded are unfit for their purpose.” Amazingly, no mainstream news organization has reported any of these facts.