Can we prevent another horsemeat scandal?
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Posted: 26 April 2013 | Helen Bahia | No comments yet
Food fraud on an international scale is a reality – current preventive measures are not working and new techniques and tools are needed to address the problem, say experts. The recent revelation of large-scale and criminal food fraud involving the adulteration of processed meat products with horsemeat has cost the market, directly and indirectly, millions of Euros in costly product withdrawals, loss of sales and brand reputation, source and supply issues, consumer nervousness and lack of trust – all-in-all, potentially several years of costly misery and rebuilding of market positions for a number of global manufacturing, catering and retail brands.
Food fraud on an international scale is a reality – current preventive measures are not working and new techniques and tools are needed to address the problem, say experts. The recent revelation of large-scale and criminal food fraud involving the adulteration of processed meat products with horsemeat has cost the market, directly and indirectly, millions of Euros in costly product withdrawals, loss of sales and brand reputation, source and supply issues, consumer nervousness and lack of trust – all-in-all, potentially several years of costly misery and rebuilding of market positions for a number of global manufacturing, catering and retail brands.
Food fraud on an international scale is a reality – current preventive measures are not working and new techniques and tools are needed to address the problem, say experts. The recent revelation of large-scale and criminal food fraud involving the adulteration of processed meat products with horsemeat has cost the market, directly and indirectly, millions of Euros in costly product withdrawals, loss of sales and brand reputation, source and supply issues, consumer nervousness and lack of trust – all-in-all, potentially several years of costly misery and rebuilding of market positions for a number of global manufacturing, catering and retail brands.
