Will women in seafood catch on?

It would be great to see more females on board and at sea and dispelling myths. Anecdotally, a Norwegian fishing vessel owner recently told me they have started hiring more females to work on board and go out on the long fishing trips, which I was really excited about. He said the dynamic has changed and he hopes to see it continue across other vessels.
A 2017 report by Women in Seafood International2 states there is still a strong gendered division of labour where women occupy low revenue jobs and remain partially absent at the other end of the value chain. I believe this is one of the biggest challenges we face.

In order to improve women’s visibility, let’s start creating opportunities and a nurturing work environment that promotes and develops key skill sets. It is not just women who need to lead this conversation, but men must also be engaged so that policies can be adopted and enshrined that encourage businesses to recognise and reward talented women who can add huge value to the workplace.

Elit Rowland

Head of Communications at JJ Service. She helped organise the first Women in Fish and Chips Conference.

Fish and chips as a business is similar to wholesale – many businesses are family owned and there’s a lack of diversity at the top. We know that diversity is good for businesses in terms of performance and also for brand image, so we set up ‘Women in Fish and Chips’ to help females in the fish and seafood sector to connect and grow. We also wanted to inspire more women to join and progress within the industry.

According to our Women in Fish and Chips 2019 survey, the main reason people attended was to meet other successful fish and chip shop workers and gain insight in several areas. Attendees were keen to learn how to motivate and lead teams, balance home and work life better and understand how to grow and expand their businesses.

One of the best ways to attract more females into an industry is to showcase existing talent. Our speakers included some of the UK’s top shops, including Krispies, Nana Jans, Burton Road and the Wetherby Whaler.

CJ Jackson

Chief Executive of Billingsgate Seafood School, a chef and cookery writer, and regular contributor on seafood to television shows such as Sunday Brunch.

We should be encouraging women to get involved in certifications such as the Master Fishmonger Standard (MFS). There are several levels to consider and numerous women have been accredited now, with more coming forward.

There are many superstitions surrounding the industry and women on board boats – fortunately, they are largely disappearing now; but to be fair, it is a very challenging and dangerous job often with long days at sea. However, I do know of a few women who are successfully involved in this side of the industry. My inspiration here is drawn from a single lady who gill nets in the challenging waters of Cordova in Alaska – all on her own for the salmon openers.

Kirsty Scobie and Fenella Renwick

Experience in catering and the fishing industry in the Highlands of Scotland. They set up The Seafood Shack in Ullapool to offer top quality seafood that is caught and landed locally and are winners of numerous food awards.

When we started The Seafood Shack it didn’t really cross our minds to be representing women, but when people see us and the work we do, we hope it does have a knock-on effect for other women. We have had girls who have come up to us and say, ‘It’s great what you are doing’. It is hard graft to work on the boats, but it is possible and we need to show more photos of women fishing and starting up businesses. Women need the confidence, especially in kitchens, to go for it and bulldoze their way through.

Sarah Heward

Joint Owner of The Real Food Café in the remote Highland village of Tyndrum, spoke at the Women in Fish and Chips event. Sarah transformed a derelict Little Chef into an award-winning fish and chip shop with a turnover in excess of £1 million.

Sustainability is a big challenge for the fish and chip industry. The National Federation of Fish Friers is working hard alongside The Marine Stewardship Council (MSC) to try and get more shops to join the MSC Chain of Custody (as we have). This entitles a shop to use the blue ecolabel on its menu for the supply of sustainable fish.

Another challenge is the move to vegetarian and veganism. This is something the traditionalists in the trade are finding hard to grasp; but it’s happening and needs to be embraced. We are developing a vegan fish and chip offering and we have six other vegan menu items on the menu, along with vegetarian offerings. We are constantly reviewing and adding to this too. Food provenance is a key challenge for many in the industry. The MSC Chain of Custody helps with this, as does the National Fish & Chip Awards organised by Seafish.

The quality card is key for small independents as this is where we can outmanoeuvre the big names in fast food. Evidence shows that the public will pay a premium for quality, so it’s vital to deliver on the promise and price accordingly.

For women looking to move into a career in the fish and chips industry, keep things simple to start with, develop as you go along, and get established. Don’t get carried away with enthusiasm.

Do your research thoroughly and take advice from people who will challenge your thinking, not just tell you what you want to hear! Make time for yourself and keep your mental and physical health in good shape. Your business will only be as healthy as you are. Being an ambitious overachiever, I have historically underrated this and caused myself and my team to burn out. It also didn’t make me a very nice person to work with.

Make sure you have adequate insurance too. When my husband died very suddenly and unexpectedly 14 months in, we had no life insurance in place, so this meant I was left with the grief of his death and the distress of trying to juggle everything, including all the debt, on my own.

Never give up, no matter how hard it gets. Running your own business can be very isolating, so join business networking groups and attend industry events. Make sure you have support in place somewhere. Finally, figure out how to pass the baton on before you go past ‘your sell by date’ and make time to celebrate and enjoy the successes – you’ve earned them! 

References

1. World Bank, 2012; OECD, 2014
2. https://wsi-asso.org/wp-content/uploads/2018/02/WSI-WATCH-2017.pdf