How to build trust in a food crisis

Food in the UK is among the safest in the world, but despite the multitude of examples of good practice in the food industry, unfortunately it’s mainly the mistakes we hear about.

When things do go wrong, we can find ourselves in a crisis, with products having to be recalled from supermarket shelves. As we have recently witnessed, even the most admired and best managed businesses and brands can be involved in food incidents and withdrawals. It has become critical for food business operators to reduce the risk of being caught up in a crisis and to mitigate any resulting damage.