No food company wants to be involved in a recall. They can be expensive and damage the trust of both buyers and consumers. While avoiding a recall is not the primary driver to producing safe food – this should be a foundational principle of anyone in the food industry – better understanding of the reactive cost of a recall can help put the proactive cost of prevention into perspective. “Spend $X on prevention to avoid a bigger $Y if there is a recall” can aid upper management in making decisions based on business risk.