Visual language: the driving force of packaging development
11 August 2006 | By Riikka Salokannel, Design Manager, Oy Sinebrychoff Ab, Carlsberg Breweries
The requirement of all packaging is to protect, help with delivery, and pass on information about the product. This task must be achieved with the least amount of effort and as effectively as possible. There are millions of variations of making this possible and this article outlines some recent trends…