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Evolving eating habits as a result of COVID-19
In April 2020, FMCG Gurus surveyed consumers across 18 countries about how coronavirus was influencing their food attitudes and behaviours. Here, Mike Hughes gives an overview.
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Mike Hughes
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Consumers’ attitudes and behaviour driven by risk avoidance in 2020
Fast-moving consumer goods (FMCG) have seen a change in demand due to COVID-19 and Mike Hughes, Research and Insights Director at FMCG Gurus, explains why consumers will favour products with low levels of risk in 2020.
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What long-term impacts will COVID-19 have on food brand perceptions?
Reflecting on consumer behaviour and trends during the current COVID-19 crisis, Mike Hughes, Research and Insights Director at FMCG Gurus, suggests that what food brands do now might influence their popularity in the future.
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Using consumer preference in company development
Analysing what motivates people in their food and drink choices is a useful tool when approaching product development. Mike Hughes presents research into current consumer preferences, highlighting where companies must focus in order to gain market trust and ultimate success.
