article
The impacts of evolving consumer preference
FMCG Gurus’ Will Cowling takes a look at how consumers are changing their food and beverage shopping preferences, and discusses how this could impact the market.
List view / Grid view
Will Cowling
article
Are consumer beer drinking habits changing?
FMCG Gurus’ Will Cowling explains how the recent trend of health and indulgence must be reflected in the alcohol industry, but questions whether beer drinkers are actually changing their consumption habits.
article
Are consumers concerned about their immunity?
Based on FMCG Gurus' 'The Impact of Immunity – Global Report 2020', Will Cowling explores how the results reflect a consumer shift towards a focus on immunity when considering diet.
article
How are consumer perceptions around dairy products changing?
With research showing a rise in consumers checking nutritional labelling on dairy products for reduced sugar and higher protein content, Will Cowling, Marketing Manager at FMCG Gurus, explores how consumer choices in France are changing.
