Tesco and WWF launch Sustainable Basket Metric

The environmental impact of some of the UK’s most popular foods will be measured and, allegedly for the first time, tracked, following the launch of the Tesco and WWF Sustainable Basket Metric.

Tesco and the World Wide Fund for Nature (WWF) will run a first full assessment against the metric in early 2020 and publish the results. They will then reportedly be able to confirm a date by which they believe the target of halving the impact of the average UK shopping basket can be reached, with 2030 a potential ambition.

The two organisations, which launched the partnership in 2018, are said to be working together on a number of sustainability projects which will contribute to their aim, including soil health and water usage programmes in UK agriculture, and working towards the production of zero-deforestation commodities such as soy in Tesco’s supply chains.

The products included in the basket have been selected due to their popularity with customers and the different impacts each product has on the environment. The basket includes household staples such as bread, milk, meat, fish, and fruit and vegetables.

“At Tesco we want to provide customers with good quality, affordable food that is produced in a sustainable way. To help us achieve this we have partnered with WWF with the goal of halving the environmental impact of the average UK shopping basket,” said Tesco Group CEO, Dave Lewis.

“Throughout our partnership, we will be carrying out industry-leading work to make food production more sustainable, including sourcing commodities like soy and palm oil from verified zero-deforestation areas, and improving soil health and water usage on farms in the UK. Working together we can help to ensure the natural environment is protected for future generations.”

WWF UK CEO, Tanya Steele, added: “Food production is at the core of many of the environmental crises facing our planet – it is the leading cause of tropical deforestation and is responsible for 24 percent of the world’s greenhouse gases. The launch of the Sustainable Basket Metric will enable Tesco to fully understand the end-to-end sustainability impact of some of the most popular foods, and we are proud to have worked with them to create it. We want other retailers to take a similar approach and come together to ensure a more sustainable approach to food production.”