Paxo & Sharwood’s enter Frozen Vegetables & Accompaniments category

October sees Kerry Foods enter the Frozen Vegetables & Accompaniments category with the launch of products from two of the nation’s favourite brands, Paxo and Sharwood’s. Kerry Foods aims to recruit and convert shoppers into the frozen sector using these two iconic brands that are recognised and trusted by consumers for their quality.

Paxo is the brand leader in stuffing and the launch of Paxo Stuffing Balls will be the brand’s first foray into the frozen food aisle. The launch offers consumers the well-known, trusted Paxo name, which is synonymous with stuffing, in a convenient format. Paxo Stuffing Balls make meals easier and quicker, with delicious golden stuffing balls ready in the microwave in just 1½ minutes* or 25 minutes in the oven.  With the launch timed to capitalise on the Christmas season, Paxo Stuffing Balls are available in bag format, each containing 12 sage and onion stuffing balls at a RRSP of £1.50 per 300g pack.

Sharwood’s is already the number one in Indian & Chinese frozen ready meals and ethnic ambient cooking sauces and accompaniments. This latest addition to the Sharwood’s portfolio ensures consumers have perfectly cooked rice with the convenience of being microwavable in just 3 minutes. The launch consists of a range of six steamed rice bags, each containing two rice steamer pouches. Available in the frozen aisle the six SKUs are: Egg Fried Rice, Pilau Rice, Golden Vegetable Rice, Vegetable Fried Rice, Biryani Rice and Spicy Chilli Rice. Complementing Sharwood’s extensive range of Chinese, Indian and Thai ambient sauces, produced by Premier Foods, Sharwood’s steamed rice bags will be available at a RRSP of £1.75 per 380g pack (2 x 190g pouches).

Kerry Foods’ sales director, Mark Boyle, comments:  “We are delighted that Kerry Foods’ first venture into the frozen veg. & accomps category is with two of the nation’s favourite brands.  Targeted at today’s busy consumers looking to cook the full meal experience, Paxo and Sharwood’s new frozen veg. & accomps will help shoppers create hassle-free homemade meals, whilst offering quality from brands they can trust.”

Both ranges will be rolled out across retailers from October 2014.