Müller Wiseman Dairies launches retail butter packs

Müller Wiseman Dairies has launched its first 250g packs of butter for the food-service and retail convenience sectors.

The butter is made from British cream fresh every week, and offers customers a quality, traceable product made with milk from Red Tractor approved British farms. Formats available include Salted and Unsalted, both certified Kosher, with Unsalted also Halal approved.

The move marks an exciting development for the business. Since 2013, Müller Wiseman Dairies’ £17 million BRC Grade A accredited state-of-the-art butter processing plant at Müller Dairy in Market Drayton – the largest of its kind in the UK – has been churning out block butter for the food ingredient and food manufacturing sectors.

Diversification into packet butter is a continuation of Müller Wiseman Dairies’ strategy to add value to their milk

Müller Wiseman Dairies Managing Director, Carl Ravenhall says this diversification into packet butter is a continuation of Müller Wiseman Dairies’ strategy to add value to every drop of milk,“Our business generates in excess of 90 million litres of excess cream each year, but investing in our butter offering means we now have much more flexibility and opportunity for innovation and expansion in how we add value to this cream.

“It’s a great example of how we can displace imports with products made in Britain, with cream from British farms, and I’m pleased to say that the impact of investment in butter-making is starting to have a significant impact on the dairy trade imbalance which exists in this country. In the last year, our first year in butter making, imports dropped by 10% and exports increased by a staggering 37%!

“We hope that by adding another string to our bow with quality, fresh British packet butter for private label and convenience customers, we can further displace these imports and continue to add value to every drop of milk we process.

“We are ambitious for the future of British butter, and see a range of opportunities for us in the pipeline in terms of packs, sizes, formats, both in own label and branded. Watch this space.”