Pepsi changes logo for first time in 14 years

Pepsi is unveiling a new logo and visual identity system after 14 years that includes a bold typeface, updated color palette and a signature pulse.

It’s out with the old and in with the new for Pepsi as it has said that it will be changing its iconic logo for the fist time in 14 years come Autumn 2023.

The brand has said that the decision has been made in a move to update its identity system across North America for the company’s 125th anniversary. The logo change will reportedly then take place across the globe in 2024.

“The new logo and visual identity pays homage to the brand’s rich heritage while taking a big leap toward the future,” said Pepsi.

The updated logo has been created to mark the brand’s next era with an “eye towards the future”, with the new design planned to span across all physical and digital touchpoints. These include: packaging, fountain and cooler equipment, fleet, fashion and dining.

With sustainability in mind, the company has said that it has started to convert all 20oz bottles of Pepsi, including Pepsi Zero Sugar to 100 percent recycled PET.

“At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives,” said Mauro Porcini, Senior Vice President & Chief Design Officer of PepsiCo.

“We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.”

Included in the new design is an updated colour palette that includes electric blue and black, something the brand thinks gives a “complementary edge to the classic Pepsi colour scheme.

What’s more, the beverage giant has said that it has a continued focus on Pepsi Zero Sugar, meaning the new logo brings in the colour black, further showing the brand’s commitment to Pepsi Zero Sugar in the future.

Stating that Pepsi is an “iconic brand that is constantly evolving with the times”, Todd Kaplan, Chief Marketing Officer at Pepsi, explained: “We couldn’t be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love.

“This new visual system brings out the best of the Pepsi brand’s rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world.”