Aldi’s new sustainable beers give surplus bread and fruit a second life
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Posted: 11 November 2024 | Ben Cornwell | No comments yet
The supermarket chain is making strides in tackling food waste with a new line of beers crafted from surplus food items.
Aldi's new beer brewed with the store's surplus tiger bread. Image Credit: Aldi
Partnering with sustainable breweries, Aldi’s The Hop Foundry range now includes two unique brews that turn unsold bread and imperfect fruit into something many Britons love—a good pint.
The move aims to transform potential waste into high-quality, eco-conscious beverages, helping customers make sustainable choices.
Launching in stores nationwide today (11 November), the new sustainable beers include Toast Brewing’s Another Round Session IPA and Freedom Brewery’s Misfits Summer Fruits Beer, both priced from £1.49.
Bread is one of the most commonly wasted food items in the UK, a challenge that Aldi is addressing head-on. Teaming up with Toast Brewing, Aldi has transformed 4,000 loaves of its own tiger bread into the Another Round Session IPA, a citrusy, refreshing beer with a 5 percent lower carbon footprint than traditional malt-based beers.
“We’re excited to partner with Aldi on an IPA that’s as kind to the planet as it is to beer lovers’ tastebuds,” said Louisa Ziane, Co-founder of Toast Brewing. “By using Aldi’s surplus bakery bread, we’re saving a whopping three tonnes from going to waste. This beer embodies our nature-saving mission, meaning everyone can enjoy beer that’s better for the planet.”
Aldi’s second sustainable sip, the Misfits Summer Fruits Beer, comes courtesy of Freedom Brewery. The drink is crafted from surplus strawberries, blackberries, blueberries, and raspberries that may otherwise be discarded. The vegan-friendly beer aims to save nearly a tonne of ‘wonky’ fruit, often overlooked due to cosmetic imperfections.
Matt Willson, Managing Director of Freedom Brewery, praised the collaboration: “Partnering with Aldi is a testament to our shared passion for sustainability. At Freedom, crafting exceptional beers has always gone hand-in-hand with caring for our planet.”
Broader commitment to reducing food waste
Aldi’s Julie Ashfield, Managing Director of Buying, emphasised the appeal of eco-conscious products for today’s consumers: “We know our shoppers are increasingly passionate about sustainability and are looking for ways to make a difference when shopping. By partnering with incredible innovators, we’re transforming surplus food into delicious, high-quality products that our customers can feel good about buying.”
This launch reflects the supermarket chain’s broader commitment to reducing food waste, aiming for a 20 percent reduction in operational food waste by 2025 and a 50 percent cut by 2030.
As the sustainable beers hit shelves nationwide, Aldi and its partners are raising a glass to a future where leftovers and misfit fruits find a second life, one sip at a time.
Related topics
Beverages, Food Waste, Ingredients, New product development (NPD), Product Development, retail, Supermarket, Sustainability, The consumer