Hip Pop launches in Morrisons and expands range on Ocado

Soft drinks brand Hip Pop has expanded its UK retail presence with a new listing in Morrisons. This follows its recent launch in Sainsbury’s Local and adds to its growing list of stockists. As demand for functional drinks continues to rise, the brand is reaching more consumers looking for gut-friendly alternatives.

New products in Morrisons

Selected Morrisons stores now stock Hip Pop’s Tropical Peach Living Soda, Apple & Elderflower Kombucha, and Ginger & Yuzu Kombucha. These drinks provide a refreshing, lower-calorie alternative to traditional fizzy drinks while also offering functional benefits.

The Living Soda range is made with real fruit and contains apple cider vinegar, which has been linked to digestive health benefits. In addition, each can provides a quarter of the recommended daily fibre intake, making it a convenient way for consumers to increase their fibre consumption.

Meanwhile, the kombucha range is brewed using traditional fermentation methods and contains live probiotic cultures, which are widely recognised for supporting gut health. With consumers becoming more conscious of their well-being, Hip Pop aims to bridge the gap between health and taste.

Expanded Ocado offering

In addition to launching in Morrisons, Hip Pop has expanded its range on Ocado. The online retailer now stocks the Classic Kombucha range, featuring Apple & Elderflower, Ginger & Yuzu, and Strawberry & Pineapple. This expansion allows more consumers to access Hip Pop’s drinks from the convenience of their homes.

As online grocery shopping continues to grow in popularity, having a strong presence on Ocado is a significant step for Hip Pop. The move aligns with the company’s mission to make gut-friendly soft drinks widely available across the UK.

Company statement

Commenting on the expansion, Emma Thackray, co-founder of Hip Pop, said:

“We’re pleased to see Hip Pop’s presence grow further, with Morrisons joining our list of stockists. This launch, along with our expanded range in Ocado, is an important step in making our drinks more widely available. Our aim is to provide an alternative to high-sugar soft drinks, and we are encouraged to see growing interest in gut-friendly options.”

New packaging design

To complement its growing presence, Hip Pop has also introduced a refreshed packaging design. The new cans feature bold, vibrant fruit illustrations, making them more eye-catching on supermarket shelves. This update reinforces the brand’s identity and highlights its commitment to using real ingredients.

Where to buy

Hip Pop’s drinks are now available in major UK retailers, including Sainsbury’s, M&S, Ocado, Co-op, and Morrisons. Consumers can also purchase directly from the brand’s online store.

For more information, visit drinkhippop.com.