Capri-Sun expands zero sugar range

Capri-Sun is responding to the growing demand for healthier beverages with a push to increase its range of no added sugar drinks. By 2030, the company plans to have over 20% of its products in the Zero range. Since 2018, Capri-Sun has been reducing sugar content in its drinks, with the launch of its Zero platform in 2023 being a major step forward.

The latest additions to the Zero range, Capri-Sun Zero Cola and Capri-Sun Zero Monster Alarm, offer sugar-free alternatives. Both drinks contain less than 0.5g of sugar per 100ml, made only from the fruit juices used.

The new drinks come in Capri-Sun’s signature easy-to-carry pouch, making them ideal for playdates or family outings.

Capri-Sun Zero Cola: a cola without the sugar

Capri-Sun Zero Cola offers a non-carbonated cola flavour with no added sugar, caffeine, or artificial flavours. It has just 0.9 kcal per 100ml, with negligible fat, sugar, and salt. It’s a healthier option compared to regular cola drinks.

Capri-Sun Zero Monster Alarm: a fruity, sugar-free blend

Capri-Sun Zero Monster Alarm blends apple, blackcurrant, sour cherry, and lemon flavours. With no added sugar or artificial colours, it has just 3 kcal per 100ml, providing a refreshing option without extra calories.

New drinks available in stores

The new Zero drinks are now available in Iceland, with plans to roll out in Asda, B&M, Farmfoods, Heron Foods, and Home Bargains by March and April. Each 4 x 200ml pack is priced at £2.

These new options reflect Capri-Sun’s continued shift towards healthier choices, in line with wider industry trends towards better-for-you products.