German health brand More Nutrition enters UK market

More Nutrition’s bestselling range includes Protein Iced Coffee, Protein Bars, Clear Whey Protein Isolate, Whey and Casein Protein blends, Zerup syrups, Flavoured Powders, and Glow Collagen Peptides. Credit: More Nutrition

More Nutrition, one of Germany’s leading better-for-you nutrition and wellbeing brands, has officially launched in the UK. Known for its high-protein, low-sugar product range, the brand aims to meet growing British demand for convenient, functional food and drink options that support health without compromising on taste.

Founded in 2017 and part of The Quality Group, More Nutrition enters the UK following its sister brand ESN. The Quality Group reported a 50 percent year-on-year turnover increase, from €451 million in 2022 to €683 million in 2023. This latest market expansion includes a new UK office in Soho, London, and a logistics hub in Heathrow to ensure fast, reliable service for online customers.

Product range includes high-protein snacks and collagen

More Nutrition’s UK line-up includes bestselling products from its German portfolio. These are developed in-house at the company’s production facility and designed by food technologists and nutritionists to support everyday wellbeing, fitness, and nutrition goals.

Available now at morenutrition.co.uk, the UK range includes:

• Protein Iced Coffee
• Glow Collagen Peptides
• Clear Whey Protein Isolate
• Whey and Casein Protein Blends
• Low-sugar Zerup syrups
• Protein bars
• Flavoured powder mixes

To date, More Nutrition has helped over one million customers in Germany make healthier choices, with the company estimating it has collectively removed 14,000kg of sugar from customer diets through its low-sugar product alternatives.

Strategic UK rollout backed by CVC Capital

More Nutrition’s expansion is part of a broader international strategy by parent company The Quality Group, which is backed by CVC Capital Partners. The group employs over 1,200 people and operates on a direct-to-consumer and social commerce model that has delivered rapid growth across Europe.

Nicolas Lother, Chief Product Officer at More Nutrition, said:

“Our product development is guided by consumer needs and scientific research. We ensure that taste, function and quality always come first.”

Patrycja Nowakowska, General Manager of More Nutrition UK and former Global GM of Lipton, added:

“We’re excited to bring More Nutrition to the UK at a time when demand for low-sugar, high-protein options is rising. Our products are designed to support a healthy lifestyle without compromise.”