UK’s first Matcha tea range launches in health & fitness market

The UK’s first Matcha tea range blended and targeted specifically for active people with busy lives launches in the UK’s health & fitness retail market.

The T-tox blended Matcha tea range is available in three different varieties to cater to the specific and demanding needs of the fitness and wellness industry.

T-tox’s Matcha tea range is made using only the best ceremonial grade Matcha. The benefits of Matcha are well documented, it is evidenced to boost metabolism, burn calories, naturally detoxify, calm the mind, relax the body, enhance mood, aid concentration, promote healthy skin tone and lower blood pressure, blood sugar and cholesterol.

T-tox’s blended Matchas have been created under the watchful eye of their master tea blender who has over 18 years experience and Johnny Harris, who is the company Founder and Managing Director. Harris is an expert on the body and the effects of exercise and recovery which he has studied over the past 16 years through his professional work as a personal trainer and sports therapist. 

“Many athletes and fitness enthusiasts take in coffee before a workout due to the documented improvements to performance, yet so many people I work with noticed the “jittery” side effects. The product range we have created offers a slow-release “focused alertness” and the associated improvements to performance without negatively affecting sleep.

“The teas come in a quality convenient tin which keeps the contents fresh for months, perfect to keep at work or at home or in your gym bag with a T-tox glass shaker, also available for retail. You take the Matcha Energise before a workout and the Matcha Recovery post work out and Matcha Health is for everyday drinking.”

“We have already received interest from health food shops, health club shops, leisure centres and some of the luxury shops.”

The teas are available to the retail market in clearly identifiable brushed steel tins which not only look and feel high quality but have the added bonus of keeping the tea fresh for many months. The UK wide launch will be supported by a comprehensive PR and marketing plan, notable brand ambassadors from the fitness and nutrition industries, a number of media and consumer launch events and a multi-platform website.

_____________________________________________-

The varieties comprise of as follows:

• Matcha Energise – Prepares you for activity and exertion by blending Japanese Matcha green tea powder, Ginger powder, Guarana powder, Ginseng powder and Gingko Biloba powder. 
• Matcha Recovery – Improves recovery from activity and exertion by blending Japanese Matcha green tea powder, Peppermint powder, Nettle powder, Milk Thistle powder, Spirulina and Lavender powder. RRP £25 for 40g (63p per cup)
• Matcha Health – Overall active day performance improvement by blending Japanese Matcha green tea powder and Moringa powder. RRP £25 for 40g (63p per cup)
• All blends have a RRP £25 for 40g (63p per cup)