Sensor technology leader TOMRA strengthens set-ups in china
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Posted: 6 December 2018 | Tomra | No comments yet
TOMRA, a global leader in sensor-based sorting technology, is absolutely committed to its long-term development in China and has further strengthened its set-up in this fast-growing market.
Since establishing the first subsidiary in China in 2010, TOMRA has been actively increasing its investment and business activities in this dynamic market. Currently TOMRA has three businesses operating in China: Food Sorting and Grading, Recycling Sorting and Beverage Container Collection. TOMRA’s business activity in China ranges from business development, product management, R&D, assembly, sales, service and application validation in the local test centres.
After expanding TOMRA’s fresh fruit and vegetable grading state-of-the-art manufacturing site in Kunshan, TOMRA further reinforced its engineering team in China and expanded its technology centre in Xiamen.
Sustainable development a national focus in China
China’s remarkably rapid development over the past 30 years has impressed the world. This fast progress has, however, also posed some challenges to the long-term welfare of the population, such as excessive exploitation of natural resources, environmental pollution and challenges with food safety.
With the “Made in China 2025” strategy, blueprinted by the nation’s top decision makers, there has been a national consensus that China should make a transition to sustainable development. In the coming years, priority will be given to innovation, manufacturing quality, environmental protection and structural change in the economy. TOMRA’s vision of building a circular economy and a sustainable future with the aid of cutting-edge technology resonates with China’s top-level strategy.
As a driving force in technology innovation in the recycling and food processing industries, TOMRA is discovering that its leading technology and industry expertise are becoming increasingly popular and important in the local market. To prepare for the new opportunities created by China’s transformation, TOMRA has been strengthening its organisational base in this vibrant country.
Committed to grow with China
TOMRA developed a comprehensive China strategy in 2015, and it includes establishing a local R&D team, setting up a local service network and strengthening local production.
In 2017, TOMRA invested in expanding its manufacturing site in Kunshan to over 11,000 sqm, strengthening the supply chain, and providing enhanced support for the local market. This resulted in better integration of the resources in its global operations.
“Since we first established a branch in Xiamen in 2010, TOMRA has made great progress in China,” adds Rognhaug. “I see a bright future in which TOMRA grows together with China. The TOMRA brand is increasingly recognised in the local market, and TOMRA’s technical advantages in achieving the goal of sustainable development are welcomed as a valuable contribution. The TOMRA China team is willing to work with the local community in developing solutions that meet the needs of the local market and assist China’s economic transformation. With a spirit of innovation and a strong commitment to China, we look forward to a future that is win-win.”
Click here to learn more about Tomra.