Popularity of organic protein bars and shakes on the rise
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Posted: 22 July 2019 | New Food Magazine | 1 comment
With the popularity of organic food on the rise, a variety of organic protein bars and shakes options are being created to meet demand.
As sales revenues of organic foods in Europe continue to rise, trend categories like protein bars and shakes are also growing. With regard to the organic market, functional bars are of special interest and demand is rising rapidly.
“The growing demand for organic products is becoming more and more obvious in health and fitness-related categories,” said Marc van Essen, Sales Director at SternLife.
Even though the popularity of organic protein bars and shakes are growing, few organic offerings exist.
Therefore, companies are now creating new organic protein bar and shake options to meet this demand, where raw materials can be from animal or plant sources as desired. For example, protein sources can be pea, rice, hemp, sunflower and pumpkin, or milk and whey.
The proper combination of raw materials is important in order to achieve high bioavailability and high product functionality
Various options for organic protein bars are now being made available, with raw materials coming from a variety of sources.
Organic options are also available in the powder market for different target groups and occasions, working from a wide portfolio of raw materials. With the popularity of veganism also on the rise, both vegan and conventional options are also available in this segment.
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This is such an insightful article! It’s exciting to see organic protein bars and shakes gaining more traction in the market. The shift toward cleaner ingredients like organic proteins and natural sweeteners really aligns with consumer demand for healthier options. I’m curious—what do you think will be the next big trend in protein bars? Will we see more focus on plant-based ingredients or a broader variety of flavors?