ASDA commit to launching I Am Super Grains into the mainstream
4 August 2016 | By Roy Manuell
ASDA, the supermarket giant will roll out a new range of microwaveable superfood in over 400 stores following the success of the I Am Souper product, developed by Fresh Marketing. The new brand I Am Super Grain is aimed at a modern, active and young audience, marketing itself as cheap,…