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ASDA commit to launching I Am Super Grains into the mainstream

4 August 2016 | By Roy Manuell

ASDA, the supermarket giant will roll out a new range of microwaveable superfood in over 400 stores following the success of the I Am Souper product, developed by Fresh Marketing. The new brand I Am Super Grain is aimed at a modern, active and young audience, marketing itself as cheap,…

E. coli O157 strikes again

2 August 2016 | By Stephanie Anthony, Editor, New Food

Health Protection Scotland (HPS) is investigating 16 confirmed cases of E. coli O157, associated with eating blue cheese made from unpasteurised milk...

Warning letter database launched by the NPA

28 July 2016 | By Stephanie Anthony, Editor New Food

The Natural Products Association (NPA) has launched its warning letter database, enabling members to view violations against the dietary supplement GMPs...

Toddler nutrition potential remains untapped

27 July 2016 | By Stephanie Anthony, Editor New Food

Products formulated for children in the 1-3 years age bracket represent a major untapped opportunity for food and beverage brands, says Arla Foods Ingredients...

E. coli outbreak in USA linked to ground beef

27 July 2016 | By Stephanie Anthony, Editor New Food

Thirteen people are sick in an E. coli outbreak in New Hampshire linked to ground beef. State health officials are still working to determine the source...

Salmonella risk reduced

26 July 2016 | By Stephanie Anthony, Editor New Food

A new report on Salmonella in eggs show that contamination risk has reduced since last report.

Palm oil – a sustainable product?

26 July 2016 | By Stephanie Anthony, Editor New Food

What does 'sustainable palm oil' entail and is producing this oil in a sustainable manner even possible? The IIASA say it is...

‘Joint Ambition’ on food waste plan

25 July 2016 | By Stephanie Anthony, Editor New Food

Unilever and Hubbub have launched a five-point action plan to boost business collaboration and customer awareness of food waste reduction efforts...

Greencore buys The Sandwich Factory for £15m

25 July 2016 | By Stephanie Anthony, Editor New Food

Greencore Group plc (‘Greencore’) today announced that it has acquired The Sandwich Factory Holdings Limited (‘The Sandwich Factory’) from Cranswick plc.