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Advertising Standards Authority (ASA)

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How can the UK become thinner or less fat?

21 February 2025 | By Dr Clive Black

Forget Whitehall's ineffective policies and bureaucratic 'guff'. Britain's obesity crisis demands common sense: honest conversations about diet, sensible eating and active lifestyles. It's time to ditch the red tape and empower the public to make healthier choices. — Dr Clive Black, Vice Chairman of Shore Capital Markets and former Head…

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Industry reacts to ASA’s delay on junk food advertising restrictions guidance

14 January 2025 | By Ben Cornwell

With the October 2025 compliance date fast approaching, the ASA's decision to delay and potentially revise the final HFSS advertising guidelines adds further uncertainty for the food industry.

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The UK’s Advertising Standards Authority cracks down on misleading CBD claims

27 October 2022 | By Bethan Grylls (New Food)

Following a complaint from the European Specialist Sports Nutrition Alliance over several published advertorials which rated ‘the best UK CBD oils, the UK’s regulator of advertising has published its ruling into whether misleading claims were made.

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“Misleading” Tesco plant-based food advert banned by ASA

8 June 2022 | By Abi Sritharan (New Food)

Tesco’s Plant Chef vegan burger adverts have been banned over “misleading” claims and numerous complaints.

news

Cricket board warned over HFSS adverts aimed at children

14 April 2022 | By Joshua Minchin (New Food)

The England and Wales Cricket Board has apologised for what it has called an “internal error” that resulted in an advertising email for HFSS snacks being sent to under 16s.

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Innocent sees advert banned by Advertising Standards Authority

23 February 2022 | By New Food Magazine

Popular smoothie manufacturer Innocent had been accused by 26 viewers of misleading viewers about the total environment impact of Innocent products, with the manufacturer claiming it intended to set out a “purpose-led message”.

news

Burger King ad banned after vegan dispute

15 April 2020 | By Sam Mehmet (New Food)

Adverts for Burger King's 'Rebel Whopper plant-based' burger have been banned after complaints pointed out misleading marketing which suggests the burger is suitable for vegans.

news

Organisation claims Coca-Cola is misleading public about ‘single-use’ plastic

17 December 2019 | By Sam Mehmet (New Food)

Plastic campaign organisation, City to Sea, has said that confusion about 'single-use' plastic has the potential to increase the volume of plastic bottles ending up in the environment, making worse the environmental damage that plastic pollution causes.

news

UK ASA uphold HFSS ad ruling against Kellogg’s and KFC

8 August 2018 | By Iqra Farooq (New Food)

ASA rules advertisements from Kentucky Fried Chicken and Kellogg's Cocoa Pops were wrongly directed at children under 16.

news

Three confectionary giants bitten by new junk food advertising rules

4 July 2018 | By George Smith (New Food)

The complaints against the companies were submitted by campaign groups arguing they were publishing ads directed at children for products that were high in fat, salt or sugar.

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Advertising Standards Authority (ASA)