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The call follows a Public Health England evidence review revealing that excess weight can increase the risk of serious illness from COVID-19, and the subsequent series of measures announced by the UK Government to curb obesity.
Prunes have seen a rise in exports globally and the California Prune Board are hopeful a recent study could push demand even higher.
California Prune Board (CPB) has reported a rise of 12 percent for UK imports of prunes in recent months.
Despite the cancellation of its trip to China as part of the Spring Asia Grower trip in April, the California Prune Board has stated that it remains committed to engaging with the growing Chinese market.
