IWSR

article

The transformation of tequila

6 January 2020 | By Sam Mehmet (New Food)

Once considered a drink to be ‘shot’, tequila is transforming into a sipping beverage – and one of premium standard. As such, industry has been developing new ways to create high-quality tequila to address these demands. New Food's Sam Mehmet caught up with SipTequila, to find out more about this…

news

American consumers drifting away from alcoholic drinks as Generation Z rises

24 April 2018 | By George Smith (New Food)

Generation Z and late Millennials' more restrained approach to alcohol is having an effect on the American drinks market.

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IWSR

The transformation of tequila

American consumers drifting away from alcoholic drinks as Generation Z rises