Malibu

podcast

Episode 56: Innovating in the spirits sector

13 August 2024 | By New Food Magazine

In the latest episode of Food to Go, Grace Galler is joined by Craig van Niekerk, Vice President of Marketing for Malibu and Kahlúa at The Absolut Group, to discuss Malibu's innovation strategies and how changes in consumer preferences and demands is driving new product development in the alcohol market.

news

Malibu adds communication content into its caps with NFC technology

7 June 2019 | By

300,000 bottles with with a pioneering smart bottle cap full of content for consumers will be rolled out for the first time in the US.

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Malibu

Episode 56: Innovating in the spirits sector

Malibu adds communication content into its caps with NFC technology