Open innovation and technology scouting
Open innovation has grown as a topic of interest over…
13 May 2011 | By Simon Woolford, Jasper Peters & Matt Hogan, Mars
Open innovation has grown as a topic of interest over the last few years – the phrase is broad and ambiguous enough that many people have claimed its importance for doing business in the new millennium, while at the same time drawing very different meanings from the term. Chesborough coined…