PepsiCo names new CMO as it expands functional beverage strategy
PepsiCo has named Mark Kirkham as its new US beverages…
PepsiCo has named Mark Kirkham as its new US beverages CMO, signalling a stronger focus on functional drinks. With the recent acquisition of prebiotic soda brand Poppi, PepsiCo is doubling down on health-driven beverages to compete in the evolving soft drinks market.