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PepsiCo names new CMO as it expands functional beverage strategy

PepsiCo has named Mark Kirkham as its new US beverages…

3 April 2025 | By

PepsiCo has named Mark Kirkham as its new US beverages CMO, signalling a stronger focus on functional drinks. With the recent acquisition of prebiotic soda brand Poppi, PepsiCo is doubling down on health-driven beverages to compete in the evolving soft drinks market.