Marleen Chambault

news

Virtual reality supermarkets could be a game changer for product testing

VR technology could enable food manufacturers to quickly test things…

29 January 2021 | By Joshua Minchin (New Food)

VR technology could enable food manufacturers to quickly test things like on-pack claims and even shelf positioning against consumer shopping habits – without the need for a large gathering on people.

news

Which on-pack product claims sway consumers the most?

A new report suggests that product claims about nutrition are…

4 November 2020 | By Joshua Minchin (New Food)

A new report suggests that product claims about nutrition are more effective on breakfast cereal, whereas boasts of great taste fare better on fish pies. The company behind the research insists that manufacturers must be flexible when it comes to on-pack product claims.

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Marleen Chambault

Virtual reality supermarkets could be a game changer for product testing

Which on-pack product claims sway consumers the most?