Olivia Ferdi

article

Dry January: More than just a campaign

With 8.5 million consumers taking part in Dry January this…

8 January 2024 | By Grace Galler

With 8.5 million consumers taking part in Dry January this year, New Food's Grace Galler looks at the origins of the campaign and how the no/low alcohol market has shifted in recent years.

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Olivia Ferdi

Dry January: More than just a campaign