Tom Cheesewright

Decoding the natural product demand puzzle

Data shows there’s growing consumer demand for natural foods, but…

5 December 2023 | By Almond Board of California

Data shows there’s growing consumer demand for natural foods, but despite many attempts to clarify what 'natural' means, to consumers and to the industry, there's still much confusion. Applied Futurist Tom Cheesewright explores what consumers are actually looking for when it comes natural and how ingredients like almonds can help…