Insights from Finland’s top dairy
11 August 2006 | By Tanja Virtanen-Leppä, Packaging Development Manager at Valio Ltd
With the multitude of products on today’s supermarket shelves, there is increasing pressure among manufacturers to set themselves apart in the eyes of the consumer. Packaging has the crucial task of making that all-important first impression, which can mean the difference between a sale or not. It must be attractive…