Lessons from Coca-Cola’s product recall: navigating legal, reputational and brand challenges

Suzanne Gallagher, senior associate at Withers, discusses the legal and reputational challenges companies face during large-scale product recalls, such as Coca-Cola’s recent crisis.

Key points from the discussion include the FSA’s investigation powers, comparisons between UK food safety laws and European protocols, and strategies for minimising reputational damage, including the importance of incorporating social media into crisis management plans.

Suzanne also highlights proactive steps food and drink companies can take to better prepare for future recalls.