Advertising & Editorial Information
Advertising Opportunities
Advertising Opportunities
At New Food we offer a range of print and online advertising opportunities suited to all our customer’s needs. Our magazine and website are accessed by food and beverage professionals throughout the world – typical job functions include Managing Directors, Technical Directors, Process Engineers, Chief Engineers, Production Directors, Plant Managers, Product Managers, Laboratory Managers, Quality Assurance Managers, Quality Control Managers, Food Microbiologists, Procurement Directors and other senior purchasing personnel. This represents a highly targeted advertising opportunity for companies, who wish to influence the key decision makers in what is a vitally important industry.
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Reaching Your Audience
With industry events being cancelled and travel restrictions being put upon both companies and individuals, reaching your audience at this time has never been more difficult. This is where New Food can help you in reaching your audience and optimising your marketing budget.
Key Statistics
| Print and digital circulation | 24,124 |
| Website average monthly unique users 1 October 2022 to 30 September 2023 | 96,431 |
| Website average monthly page views 1 October 2022 to 30 September 2023 | 156,618 |
| Email Newsletter subscribers** | 21,948 |
| Email Third Party subscribers** | 15,230 |
| Twitter followers [View Profile]** | 16,194 |
| LinkedIn company page followers [View Profile]* | 39,553 |
| LinkedIn group members [View Profile]* | 6,097 |
| Facebook followers [View Profile]** | 4,660 |
**Figures correct as of 13 December 2023
Brand Awareness
Strategically position your brand within the New Food network to put yourself in front of leaders in the food and beverage industry. With an audience of 12,000 print magazine readers, 23,350 opt-in e-newsletter subscribers and 107,740 average unique monthly website visitors, our brand awareness opportunities enable you to reach valuable prospects, capture mindshare and encourage direct response. New Food offers a range of integrated marketing opportunities and a variety of campaign elements — print and digital ads, events, social media and more — that can be customised to meet your business goals.
Thought Leadership
Partner with New Food to showcase your expertise to elite food and beverage professionals. We will work alongside your marketing team to develop a multi-channel plan and create content that communicates your thought leadership, resonates in the marketplace and reaches your target audience. Distributing content through our unique network maximizes your reach, reinforces your position as a go-to provider and strengthens your influence within the market.
Demand Generation
Highlight your product via direct response campaigns within the New Food network to educate prospects, drive engagement and secure business development opportunities. We will partner with you to identify the optimum mix of channels to deliver your message through a range of touch points — in-person at events, web and online communications, and more — to reach your business goals. Delivering tailored communications under the New Food brand to our engaged audience is critical to a successful demand generation campaign.
Our Events
Event Sponsorship
Our events are attended by the leading figures and thought leaders across the Food industry and we work closely with experts to create the most relevant and topical programmes.
We can provide tailored packages to maximise your exposure, return on investment and thought leadership.
Contact the team on +44 (0)1959 563311 for more details.
Advertising Tech Specs
Advertising Technical Specifications
Technical specifications for all advertising channels (print & digital) can be found here:
Author Information
How to submit an article to New Food
If you are an end-user and are interested in submitting an article, please email the editor with your proposed topic and/or a brief synopsis at [email protected].
Submitted articles should be high-level and topical, to interest a large number of industry professionals.
Articles need to be around 1,500 words in length and you can submit supporting images of your choice. Articles can be written by up to five authors and will be complemented by your career biography and photograph – along with those of any co-authors.
Would you prefer to put your opinion across in a series of online articles? Click here to read some of the articles currently on New Food.
There is limited space available in print and on the website, so please try to indicate your interest as soon as possible.
For more information, please contact our Editor, Ian Westcott:
T: +44 (0)1959 563311 E: [email protected]
Notes for authors
Editorial acceptance form
Before publishing your article, we must be in receipt of your signed acceptance form.
Language
Articles should be written in the English language.
Content
Please avoid commercial bias in the article. Only refer to individual products/processes if it is essential to support the technical content of the text.
Word count
Unless stated otherwise, your article should be around 1,500 words, not including captions or references.
References
References should be numbered and listed at the end of your copy.
Images, graphs and tables
Any digital images must be high resolution: at least 300 dpi and saved in either a JPEG or TIFF format as separate files, not embedded in a MS Word document or similar.
Author’s biography & photograph
Please supply a brief biography and high resolution (at least 300 dpi) photograph of the author(s) to accompany your article.
Editing
The publisher reserves the right to edit any article if necessary, whilst retaining its context.
We are not a peer-reviewed publication.
Once the article has been received by us, it is not our standard practice to send a proof back to the author prior to publication.
Your cooperation on these points will ensure that your article is included at the first available opportunity and reproduced to the highest possible standard.
If you have any further queries regarding the above, please contact Ian Westcott on +44 (0)1959 563311 or email [email protected].
